19/04/21
A variety of innovative real-time engagement features can support rights-holders and broadcasters that deliver sports content to increasingly demanding fans who are seeking tailored viewing experiences.
The rise of over-the-top (OTT) streaming as a medium of choice for an increasing number of sports rights-holders has provided new opportunities for real-time engagement with fans.
The global growth of OTT was relentless long before Covid-19 struck, inside and outside sport. For example, a February 2020 report by Nielsen found that 60% of Americans subscribed to more than one paid video-streaming service.
However, the expansion has accelerated due to the pandemic. Global revenue for OTT video platforms surged by 26% in 2020, according to PwC, with the total projected to continue rising sharply in the coming years, almost doubling from $46.4bn in 2019 to $86.8bn in 2024.
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